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Helping you ensure your website performs for your business                       


I'm not in the adult industry - why are .xxx domains relevant?

From 6th December 2011, a new "Top-Level Domain" (TLD) aimed at the Adult Industry will be launched for general availabiliy - the .xxx TLD.
For most businesses, it is only important to understand enough to decide if it is relevant... and the answer will normally be no.
The main question you need to ask is: "How important is my brand or trademark and what would be the consequence of it being associated with the adult industry?" - if you may be concerned, then read on.

Example Toys'R'Us

If after 6th December, a new website called www.toysrus.xxx appeared, it would be unlikely to sell toys appropriate for the current Toys'R'Us market. Yet that site could come up on Google searches for " Toys r Us" and other similar searches. Although safe searching can be used to protect children, it will still have a negative effect on the Toys'R'Us brand.
So what can you do to protect your brand?

.xxx Sunrise B

Whatever does "Sunrise B" mean?
You can read all about this by following the link on our website, but in a nutshell, Sunrise B means:
  • Registered Trademark owners can register to have the .xxx version of their domain blocked from purchase - in the Toys'R'Us case, so that no one would be able to obtain www.toysrus.xxx
  • As long as no one applys for the domain under "Sunrise A" (the corresponding scheme of companies in the Adult Industry), the domain will be blocked from use
  • If another organisation does apply under Sunrise A, then they are likely to obtain the ,xxx domain in preference to your Sunrise B application as long as they either have a registered trademark or the corresponding domain in another TLD eg .com or .co.uk. In this case, although your Sunrise B application would not guarantee that the .xxx domain would be blocked, you will be informed about the Sunrise A application so you can take whatever steps you believe are necessary outside this scheme.

How much does it cost?

If you are a trademark owner and wish to register to have the .xxx version of your domain blocked under Sunrise B, the cost is £199+VAT - and you must act before 8th November when the domains will go on sale to Adult Industry companies.
If you do not have a trademark, you will need to wait until .xxx domains go on general release on 6th December.

Find out more

If you'd like to apply to block the .xxx version of your domain or pre-order the domain, please contact us - we'll be very happy to discuss the options with you. 
I hope you find this helpful
Kind regards,


Bill Bateson
the internet marketing company

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Littleport
Ely, Cambs CB6 1RA

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Helping you ensure your website performs for your business                       


Special offer on Google Places setup

If you do not already have a website and would like to take your first step into Google Places, we have a special offer which includes:
  • A UK domain eg www.yourdomain.co.uk
  • A 1-page website on the domain containing your company name, address and contact details
  • Setup of Google Places for your business linked to the 1-page site.
All for a cost of £25+VAT with an annual renewal of £5+VAT.
To take advantage of this offer, please visit our website and complete the enquiry form - please click here.

Google Places - your FREE marketing tool

Last Sunday I was interviewed on Google Places by The Business Hub (www.thebusinesshub.fm) which was broadcast on the Cambridgeshire and Norfolk radio stations StarFM and KLFM.
You can find out more about how Google Places can help your business by listening to the Interview here http://thebusinesshub.fm/the-business-hub-show-podcast-14-august-2011/
In a nutshell, Google Places gives you a free 1-page "brochure" on your company which means:
  • The opportunity to have a high profile entry on the first page of Google ...
  • ... leading to more visitors to your website ...
  • ... and more leads for your business.
Are you already using Google Places?  If not, it is something you need to exploit now.
Remember, to take advantage of our special offer, please visit our website and complete the enquiry form - please click here.
I hope you find this helpful
Kind regards,


Bill Bateson
the internet marketing company

Connect with us:

Follow us on Twitter!Follow us on Twitter

Share this email:

Contact Us:

the internet marketing company
eSpace North, 181 Wisbech Road
Littleport
Ely, Cambs CB6 1RA

Add us to your address book