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I'm not in the adult industry - why are .xxx domains relevant?From 6th December 2011, a new "Top-Level Domain" (TLD) aimed at the Adult Industry will be launched for general availabiliy - the .xxx TLD.For most businesses, it is only important to understand enough to decide if it is relevant... and the answer will normally be no. The main question you need to ask is: "How important is my brand or trademark and what would be the consequence of it being associated with the adult industry?" - if you may be concerned, then read on. Example Toys'R'UsIf after 6th December, a new website called www.toysrus.xxx appeared, it would be unlikely to sell toys appropriate for the current Toys'R'Us market. Yet that site could come up on Google searches for " Toys r Us" and other similar searches. Although safe searching can be used to protect children, it will still have a negative effect on the Toys'R'Us brand.So what can you do to protect your brand? .xxx Sunrise BWhatever does "Sunrise B" mean?You can read all about this by following the link on our website, but in a nutshell, Sunrise B means:
How much does it cost?If you are a trademark owner and wish to register to have the .xxx version of your domain blocked under Sunrise B, the cost is £199+VAT - and you must act before 8th November when the domains will go on sale to Adult Industry companies.If you do not have a trademark, you will need to wait until .xxx domains go on general release on 6th December. Find out moreIf you'd like to apply to block the .xxx version of your domain or pre-order the domain, please contact us - we'll be very happy to discuss the options with you.I hope you find this helpful Kind regards, ![]() Bill Bateson the internet marketing company |
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2 comments:
According to the United States Patent and Trademark Office (USPTO), registration of trademark is not compulsory as any company or organization can establish a trademark and use it in commerce. However, when there is any conflict, for example, another company use the trademark to ruin your reputation, you will not have a legal evidence of ownership of the mark and it will take more time and fee to prove that your company and products have been established with the mark. To search you trademark status or trademark name you can visit SpeciMark.
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